Top 3 Mistakes Most Affiliate Marketers Make in 2023

Are you promoting affiliate products? Struggling to increase your sales? Wondering if you’re making mistakes in affiliate marketing? You’re in the right place.

Affiliate marketing is the BEST way to monetize a blog or website.

Why? It can help you generate sales even while you sleep.

In the last year, i.e., 2022, we generated over $18,800 a month from the blog you’re currently reading. You can check out our blog’s income reports to find more details.

mushi

3 Common  Affiliate Marketing Mistakes to Avoid in 2023

1. Don’t Put ALL Your Eggs in One Basket

When we started BloggersPassion, we heavily relied on web hosts like HostGator.

Suddenly, people started complaining about HostGator’s hosting services and its pathetic customer support.

That’s when our sales started to drop.

We learned a BIG lesson.

Don’t put your eggs in one basket. Don’t heavily rely upon ONE affiliate program. NEVER!

A lot of things can go wrong, such as;

• They can stop adding more value to their products (an example is HostGator)
• They can stop accepting affiliates (SiteGround is a great example)
• They can stop paying hefty commissions (Semrush used to pay 40% recurring commissions, now it’s only giving us one-time commissions)
• And the list goes on and on

mushi

2. Not Creating Engaging Content

Content is KING and QUEEN.

Don’t try to sell with your content. Help your audience.

Read it again.

But most affiliate marketers focus on promotional content instead of informative content.

Also, some people plaster their websites with ads everywhere (in the footer, header, sidebar, within posts, etc).

When someone visits your website and finds ONLY promotional content or ads, they’ll most likely get turned off.

How to fix the problem?

Follow a proper content ratio. You can consider something like 3:5 (3 out of 5 blog posts you publish should be informative).

If you’re struggling to create epic content, here are a few tips we often use to create engaging content on BloggersPassion.

Use strong headlines: 8 out of 10 people will read your headlines, and only two out of ten will read your content.

If your headlines suck, people will NOT read your content, leading to fewer conversions and affiliate sales. That’s why start with a magnetic headline that conveys the main idea of your blog post.

Strong headlines instantly grab your readers’ attention and encourage them to keep reading your content.

Use images and videos: Using images and videos can help you break up the blog post and make it more visually appealing. This can also help explain your points quickly and make your content sharable.

Remember, most online readers prefer scanning instead of reading every word. Make sure to use short paragraphs and subheadings to break up the text and make it easier to scan your content.

mushi

3. Neglecting SEO

Want to succeed as an affiliate marketer? You should learn and implement SEO.

SEO (Search engine optimization) is the process of improving the visibility of your website in search engine results pages (SERPs).

If you ignore SEO, you’re making it difficult for your target audience to find your website, leading to less traffic and sales.